
About
Dave DePew
Operator. Coach. Strength athlete. Builder. 34+ years in. Still in.
I’m the operator across the parking lot.
Nineteen years independent at Grinder Gym in San Diego. Founder of Dave DePew Enterprises, Inc. — the parent company that runs eleven AI-augmented business divisions, with the gym as the live testing ground. National and World Strict Curl Champion. Navy Hospital Corpsman. The same person who unlocks the doors in the morning and writes the code at night.
I don’t sell motivation. I sell methodology, accountability, and the operating systems I built to engineer myself out of being the bottleneck — and I walk operators through the same architecture.
The verified facts
- National & World Strict Curl Champion — multiple titles in the strict curl strength sport
- Navy Hospital Corpsman — military service, with-the-Marines training pipeline
- Founder of Grinder Gym (San Diego, 2007) — independent strength and strongman gym, named after the Navy parade grounds where I served. Nineteen years independent. Still in.
- Developer of HCCT methodology — Hypertrophy-Centric Cyclical Training. Used with private clients and at Grinder for two decades.
- Founder of Dave DePew Enterprises, Inc. — parent entity. Eleven AI-augmented business divisions architected to operate as one system.
- Architect of an AI-augmented operating system currently deployed across the business stack. Not a consultant — a builder.
- Decades of methodology articles, podcast appearances, interviews with leading figures in strength culture
- Husband and father — the part of the resume that took the longest to learn how to defend.
What I’m doing right now
Operating Grinder Gym. The strength culture is the testing ground for every system DDE Inc. ships. Members. Strongman implements. Real lifters. Real revenue. Nineteen years of compounded credibility.
Architecting DDE Inc. Eleven divisions covering AI Voice, AI Lead Generation, AI Content Repurposing, AI Consulting, AI Virtual Assistance, AI Chat Bot Agents, AI Agent Development, AI Venture Studio, AI Marketplace, AI Managed Cyber Security, and AI Sponsorship + Brand Partnership management. Each one productized from a real internal use case before it gets sold externally.
Coaching operators who’ve eaten the hard years and want the operating stack that finally scales. Application-only. Three tiers. Hard caps on every one.
Recording the work. The Operator’s Field Journal — also known as The Dave DePew Show — documents what’s actually happening inside the ecosystem, from the gym floor to the AI buildout. Not theory.
The operating thesis
Strength culture and business architecture are the same discipline. Both require:
- A program — written, measurable, repeatable
- Honest feedback loops — bar speed, member retention, P&L, all the same input/output cycle
- Compounding consistency over decades, not quarters
- The willingness to be the person who shows up when nobody else will
- Systems that work when you’re not in the room
That last one is where most operators get stuck. They are the system. The system can’t scale past their personal bandwidth. The work is to architect them out of the daily without selling the building.
That’s what I do. That’s what I teach.
Where to go next
Three ways in
The Operator’s Stack
Sunday mornings. Four minutes. One operating principle, one tactical move, one personal note.
