Category: Content & Marketing
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The Internet Confuses Visibility With Competence
I spent years building systems for large organizations, million and billion-dollar operations, without anyone knowing my name. I was the person behind the results, not the face in front of them.
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What You Click Is What You Want
We had two kinds of people walking into Grinder Gym. The ones who wanted to get strong.
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The Operator’s Guide to Content That Brings You Members
If I give it all away, why would they pay me?
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The Industry of Incompletion
Why staying a little broken is somebody else's business model.
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Community Outlasts Celebrity Marketing
Grinder Gym has never had a celebrity endorsement. Never ran an influencer campaign.
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Quiet Is the Pattern Interrupt
"Are you still working on this, or did you decide to leave it for now? Either answer is fine, I just don't want to keep landing in your inbox if you've moved on."
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Specificity Is the Strategy
I've been running Grinder Gym in San Diego for 34 years.
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Trust Density: The Marketing That Actually Works for a Local Strength Gym
Is it bad to deadlift round-back. How do I start lifting at forty. What's the difference between a real coach and the guy at the chain gym.
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Own the Niche or Own Nothing
I spent years trying to be a gym for everyone.