Category: Content & Marketing
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Specificity Is the Strategy
I've been running Grinder Gym in San Diego for 34 years.
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Trust Density: The Marketing That Actually Works for a Local Strength Gym
Is it bad to deadlift round-back. How do I start lifting at forty. What's the difference between a real coach and the guy at the chain gym.
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Own the Niche or Own Nothing
I spent years trying to be a gym for everyone.
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Why Most Marketing Agencies Fail Gym Owners
They can fill your inbox with leads and still leave your gym exactly where it was.
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How to Become the Obvious Choice in Your Market
Stop trying to be the best option. Be the only one that makes sense for the person you're for.
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Gym Owners Are Not the Competition
The gym down the street isn't taking your members. The couch is.
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Your Gym Is a Media Company Now
Whether you publish or not, your gym already has a reputation online. The only question is who's writing it.