Category: Sales & Conversion
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Your Guarantee Should Be Doing More Work Than It Is
I had the guarantee wrong for a long time. It was buried in the fine print.
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Charge More and Deliver More. In That Order.
The gym owner who is competing on price has already decided to lose. Not today, and maybe not this year, but eventually.
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The First Yes Is the Smallest Yes
When someone walks into Grinder Gym for the first time, they have not decided anything yet. They are reading the room.
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The One-Yard Line Problem
I've watched people quit on a training program two weeks before their body was going to change. I've done it myself.
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Premium Pricing Without Premium Standards Is Delusion
I've watched coaches raise their rates three times in a year and still not be able to keep clients. And I've watched coaches hold their rates flat for five years who never had to fight for a new clien
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Give Away the Information. Sell the Implementation.
The most common objection to publishing useful content is that you'll give away your secrets and people won't need to hire you. This is backwards, and it keeps operators small.
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Your Standards Determine What You Can Charge
I've had coaches and trainers ask me why their sales conversations feel like a fight. Why clients leave after a few months.
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The Mathematics of Pricing: What Your Close Rate Is Actually Telling You
I raised my prices at Grinder Gym and my close rate dropped.