Category: Sales & Conversion
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Price on Value, Not on the Gym Down the Street
The moment you set your price by glancing at the budget gym down the road, you've handed your business to a competitor who isn't even trying to serve your members.
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The One Skill That Closes More Than Any Script
People commit faster to someone who clearly heard them than to anyone performing a pitch at them.
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If You Cannot Stand Behind It, Don’t Sell It
There are a lot of people selling programs and services they don't fully believe in at an operational level. The marketing sounds confident.
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You’re Trying to Stack Before You’ve Finished Selling
The course is being built. The coaching program is being outlined.
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Give Away the Play. Sell the Execution.
For years, I kept the methodology close. I'd share the result, hint at the process, give enough to be interesting but not enough to be replaceable.
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The One Thing You Can Only Sell Once
A coach hour is the only inventory you have that doesn't restock.
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Desire Converts. Fear Closes.
I ran fear-based marketing at Grinder Gym. Not at the close, everywhere.
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The Follow-Up Most Operators Quit Too Early
I used to stop following up after three attempts. Maybe four if I felt good about the lead.
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Future Pace Before You Pitch
Thirty-four years of watching people make buying decisions, in gyms, in consulting rooms, in businesses I helped build, and the pattern is always the same. The operator explains what they do.