Category: Sales & Conversion
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You’re Trying to Stack Before You’ve Finished Selling
The course is being built. The coaching program is being outlined.
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Give Away the Play. Sell the Execution.
For years, I kept the methodology close. I'd share the result, hint at the process, give enough to be interesting but not enough to be replaceable.
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The One Thing You Can Only Sell Once
A coach hour is the only inventory you have that doesn't restock.
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Desire Converts. Fear Closes.
I ran fear-based marketing at Grinder Gym. Not at the close, everywhere.
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The Follow-Up Most Operators Quit Too Early
I used to stop following up after three attempts. Maybe four if I felt good about the lead.
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Future Pace Before You Pitch
Thirty-four years of watching people make buying decisions, in gyms, in consulting rooms, in businesses I helped build, and the pattern is always the same. The operator explains what they do.
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Your Guarantee Should Be Doing More Work Than It Is
I had the guarantee wrong for a long time. It was buried in the fine print.
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Charge More and Deliver More. In That Order.
The gym owner who is competing on price has already decided to lose. Not today, and maybe not this year, but eventually.
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The First Yes Is the Smallest Yes
When someone walks into Grinder Gym for the first time, they have not decided anything yet. They are reading the room.